The unique and innovative exhibition layout of ARCHITECT@WORK was created by C4 -Creative Fo(u)r. In order to ensure the optimal contact between exhibitors and visitors, visitors are automatically led along a route that winds its way through small, uniform modules. First contact takes place at the stand. The innovations showcased by the exhibitors are presented in corner units and on the walls. In each box, which comprises four corner units, a multimedia console takes centre stage (for PC/laptop). At ARCHITECT@WORK, traditional aisles are transformed into lounge areas: places to enjoy a drink, to chat and to provide further explanation about innovative products, applications or services.