Media façade from Germany at Chinese shopping mall

Mediamesh® transformed the façade of the shopping mall at the Eton Center in Dalian, China into a dual LED media façade with artistic animations and large-scale advertising.

The media façade is split into two displays that can be operated independently and used to display both promotional materials and artwork.

The Eton Center in the Chinese port city of Dalian is a new development comprising multiple skyscrapers and an accompanying shopping mall. It is the façade of the mall that bears the 455 m² Mediamesh® screen. Work on the building complex, including media façade, was completed in 2015.