24. November 2020
Courage and innovative strength are in the genes of the GKD group (GKD – Gebrüder Kufferath AG), now under management in its third and fourth generation. To maintain their lead among the international competition, the technical weavers therefore invested in internationalization and global work distribution early on. Yet strong growth and the expanding complexity of processes, structures, customer requirements, and quality standards were increasingly revealing the limits of the conventional means that had so far been in decentralized use. Structured systems need to be created in order to support processes across the group, to connect sites, areas, and departments, and to organize global knowledge sharing. Solutions to these challenges include the introduction of a GKD-wide CRM (Customer Relationship Management) system and an internal communication and collaboration platform known as the INFOBASE.