Transparent media façade clads scaffolding at the “Piazza del Duomo” in Milan

The media façade facilitates around-the-clock communication with visitors throughout the comprehensive renovation of Milan's city hall.

During the renovation work to the Arengario Museum at Milan's Piazza Duomo, the massive scaffolding was clad with a media façade. The 486 m² screen has been used on many different occasions over the years. For example, a speech by Pope Benedict XVI and a football match have been streamed during a public viewing event. The results of a public opinion poll on the cleanliness and public perception of the city were also presented on the Mediamesh screen. The installation was a prime example of the kind of interactions that are possible with a transparent media façade from GKD.